To be successful with this strategy Zara must have a very tightly controlled inventory system. Their success can be contributed to their employees who are have the knowledge and xperience to understand and predict the fashion industry.
Zara should continue to have a successful business if they install this technology and will be able to continue to be a leader in the fashion industry market. A portal needs to be developed that will allow store managers to exchange this information to the market specialist. From this historical information cyclical data can be determined as to which fashions come and go out of fashion.
Currently, the store managers are not using very sophisticated techniques to relate this information. The company is very agile to keep up with the ever changing fashion industry and to be able to meet that demand with new products and inventory levels.
Their stores are located across in the main commercial areas of cities across Europe, America, and Asia, with their base in La Coruna, Spain. By better communication and data being available deliveries can be improved so it is done efficiently and timely. They believe that they are in the fashion business, not the clothing business.
Such advanced communication structures, enables Zara to maintain inventories of the changing market preferences and thus manufacture and supply products that are on high demand. Custom Communication at Zara Essay. However, as Zara continues to grow and expand as a global company, the time constraints and pressures will grow equally.
This portlet could be tied to a real estate company web site that would be research new locations that could fit the Zara store location strategy. Likewise, this matrix information can be used in the supply chain management. If they maintain the system currently in place the fashion ideas exchanged will be out of style by the time it is put into development and released to the retail stores.
Currently, the process is working very well at a A portal solution has to be developed to coordinate the inflow and outflow of all the products moving through the distribution center. This paper explores the logistics and communication structures of Zara that has made it spread its market operations from Spain to other parts of the world zara essay writer a reputation as business model that is strongly founded on an integrative approach to business operations.
Developing a technology that will quickly exchange information will give the company a competitive advantage over it competitors that do no develop such technologies. The portal solution will also provide a way to keep employees up to date on fashion levels and trends and also help in the training of their employees.
The portal could be used to help manage time schedules for drivers of when to pick up shipments from the factories to the distribution center and vice versa. The key factor to control inventory so that they are not overstocked, and yet have enough inventory to meet demand, is communication.
After the designer is finished they walk it over to the market specialist, who are in a different location in the building, and discusses the product with them. The window displays, sales racks and artworks are thus changed frequently after testing and piloting before this is rolled out and communicated to the other stores and distribution centers outside La Coruna Mcafee et al, ; Waters, This is the type of knowledge that should be captured through the use of a portal.
It is this crucial information exchanged and how quickly it can be done that will result in a competitive advantage. The portal solution will be able to meet the need to share information and data quickly. This might include outsourcing some of the delivery functionality to companies that specialize in the delivery business.
A zara essay writer system could be established that will precisely pin point what stage the shipment is in the distribution process. They always located their stores at prestigious, high-traffic, high-rent districts. Zara continues to make money and increase sales revenue at a time when most of its competitors are experiencing sales declines and losing customers.
Another way through the portal to keep track of fast selling products is through a matrix portal. For instance, the portal could be tied into the register system of every store. A store manager can also manually order products through this inventory portlet if they wish to maintain control over the inventory.
Zara designs all of it own products and has about staff member that represents their commercial team which is comprised of designers, market specialist and buyers.
The idea situation, of course, is to match supply as closely as you can to demand. At certain predetermined levels, the suppliers would produce and sent products or materials automatically without the buyer having to explicitly making the request. This ensures that the demands of this dynamic market are met promptly and effectively.
In addition to this, another portlet could be established to the latest trends in interior designing. When the products demanded by the customers have been dispatched and delivered promptly, the standardized feedback mechanisms helps the store management personnel to get the feedback from the customers Badia, The success of such operations greatly depends on the logistics and communication structures that are put in place by the management of the firm.Zara-Rapid Fire Fulfillment Zara is the flagship brand for Europe’s fastest growing apparel retailer and has about stores in major cities around the globe.
Please research and review Supply Chain Management on, Zara: Apparel Manufacturing and Retail and also read the Harvard Business Review article attached, Rapid Fire Fulfillment, and answer. The core concept of Zara’s business model is they sell “medium quality fashion clothing at affordable prices”, and vertical integration and quick-response is key to Zara’s business model.
Through the entire process of Zara’s business system: designing, sourcing and manufacturing, distribution and retailing, they presented four.
Zara Case Study: Fast Fashion from Savvy Systems After studying this case you should be able to: Understand how Zara used a technology-dominated strategy to make its parent company, Inditex, the world’s largest fashion retailer.
Hire Writer; Essay Help; Log In; Home Page \ Zara Case Study Summary; Zara Case Study Summary. June 6, Zara Case Study Summary Zara is a clothing retail store for women, men and children, concentrating sixty percent of their effort to the women clothing market.
Besides retailing, Zara also designs, produces, and ships their lines of. Zara Case Study Introduction The Spanish retail chain, Zara, owned by Inditex is a retailer that has been so successful in our world of globalization and new technologies today by simply adopting a new approach in the industry.
Sample of Communication at Zara Essay (you can also order custom written Communication at Zara essay).Download