Usps and sony struggle to create

Set realistic targets that are sustainable. By improving its service it had simply made incremental changes. For example, a lucrative deal with Amazon. To alter your fortunes on a permanent basis, you must change the culture of your organization; Secure the support of as many senior executives as possible.

A common complaint from employees is that once an initiative has been rolled out and sustained for a couple of months, senior management lose interest. Sony is still a sprawling conglomerate. Admittedly, transforming USPS into a profit-making outfit looked like something of an impossible task due to its unusual position.

Improving service, improving profits To this effect, USPS launched a website containing useful information such as ZIP codes and pricing lists, experimented with internet kiosks, created a system for issuing electronic postmarks and began to develop an overnight shipping program in order to speed up deliveries.

Consequently, in Runyon decided that the way to achieve success was by setting aggressive operational goals that would improve efficiency and service. The USPS is a huge regulated monopoly and consequently has a number of legal obligations e. Initially, back inpostmaster general Martin Runyon had tried to cut costs through staffing cutbacks however this approach had failed.

These initiatives paid off and between and the organization enjoyed a relatively stable period that also saw Bill Henderson take over from Runyon as postmaster general in It is becoming increasingly clear that Sony needs a new business model, broadband or no broadband.

But is this enough? According to recent research by Change Management Online, UK businesses undertake at least three major change projects a year at a cost of approximately 52 billion in management time alone yet half of these programs fail to make any lasting impact whatsoever.

Turning around To combat this dilemma, the organization has: The article about Sony contains many useful facts and figures that all point to the need for change. Incremental changes just not enough Many analysts feel that without radical changes in personnel and structure in the very near future, the star qualities of the Sony brand will gradually fade out altogether.

Usps and Sony Struggle to Create Lasting Organizational Change

If you do not change the mindset of your organization, then you are unlikely to after the fortunes of your business, no matter how established you are on the corporate ladder. In many senses USPS is back to square one. However Sony may also be running the risk of shortsightedness.

It is encouraging that Sony has started to address these issues, yet whether it is too little too late the cliche that rings true for so many change initiatives remains to be seen. In addition, competitors such as FedEx and UPS continue to offer more than just regular delivery and in doing so, justify the premium prices they charge.

As well as focussing upon previous transformational attempts, the authors offer some suggestions on how this electronics corporation can remain in the black. Robert Reisner, former vice president of strategic planning for the company, identified a number of underlying problems that contributed to the failure f this promising turnaround: Whilst USPS faced a bigger challenge than most by attempting to turn the whole organization around the ultimate change initiativethe fact that it made such a strong start left executives wondering, when things went awry, where did it all go wrong?Information about Rights & Permissions.

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When Bill Henderson, postmaster general of US Postal Service (USPS), turned up at the Tour de France in Julythings could not have been better. After making loss upon loss, his organization had finally turned things around.

USPS was in profit with a strategic five‐year plan that was set to see it prosper for years to come. And just to make things.

New USPS Service Lets You Digitally Preview That Day's Mail Delivery a free service from the U.S. Postal Service, lets you see what will be in your mailbox that day.

told NBC News the. As the U.S. Postal Service continues its evolution as a forward-thinking, fast-acting company capable of providing quality products and services for its cust. Home Essays Usps and Sony Struggle to Usps and Sony Struggle to Create Lasting Organizational Change.

Topics: United States Postal Service When Bill Henderson, postmaster general of US Postal Service (USPS), turned up at the Tour de France in Julythings could not have been better. USPS linked up with Sony Pictures through their mutual media agency, Universal McCann(UM), and DNA Productions to create the television spot with renowned directors, Rich Lee and Marc Webb, director of “The Amazing Spider-Man 2.

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Usps and sony struggle to create
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